I can’t tell you how excited I was when Rebecca called me to be her Seattle Branding Photographer and told me that she needed a full gallery of new, fresh, on-brand photos for her rebrand to introduce BIRD BARRE!
Nothing is more exciting than working with a business that is going through a full rebrand! The thing that I love the most about the rebranding process is that I get to work really closely with my clients and watch them create something amazing within their business.
Over the last few months, I’ve been working closely with Rebecca as she rebranded her fitness studio. The planning process for her rebrand was really in-depth and slow-moving. In order to fit her needs, Rebecca and I decided to have multiple branding sessions. This helped us make sure that we covered all of her bases!
For her very first branding photoshoot, we focused on movement, attitude, and getting some great in-studio photos! These photos help to convey the experience that her community can expect from her fitness studio!
Session number two was REALLY exciting because Rebecca had just received the outline for her website! So we focused on shooting images to support the content on each page of her site. From merch to various workouts, we covered a ton of ground to make sure the photos on her site were cohesive and on-brand!
Our last session together was an absolute WHIRLWIND. Not only were we focused on getting some amazing shots for Rebecca to post on her social media platforms, but we also got photos of each of her 20 instructors. As well as some really fun group shots! Building a welcoming, open, and uplifting community was really high on the list for Rebecca’s brand story. So we made sure that the group photos had that EXACT same feeling to them! We needed to express the welcoming community through these images. I mean, don’t you just want to hang out with these ladies?!
Building a brand from the ground up is a huge undertaking! Nothing is more frustrating than creating something new, fresh, and beautiful and trying to force your old imagery to fit. If you’re thinking of rebranding, I would LOVE to help you!
Ready to work with a Seattle Branding Photographer for your brand launch?
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Or, you can read more about my personal brand photography experience, here!
