You have a mood board and a shot list showing your inspiration for your branding session. Now it’s time to talk about how we take that inspiration and turn it into stunning brand photos that fit your business!
It’s important to realize that our mood boards are just that: the mood you want to set for your session. Your brand is unique, has a unique perspective, and has its own goals for the future. Sometimes, we look at an image and we try to imitate it, but I want you to start looking at your mood board as inspiration vs imitation.
1. Build your mood board
When you’re putting together your mood board for your brand session, you’re looking more for things that inspire you. Images that feel like your brand.
TIP: When you’re putting together your board, choose fewer images of people and more images of textures, colors, and objects that speak to how you want your brand to feel! Check out some examples on my Pinterest board.
2. Add Notes
When you choose your inspiration images, write a little blurb about what drew you to that particular photo. What about it made you think of your brand? Your goals? How do you think it will help elevate your brand?
This will really help us when we’re diving into your inspiration. The why, and how you envision it fitting into your brand will help us to use the inspiration and mold it to your specific brand instead of just copying the photo.
3. Be realistic about your images
There are a few things to consider when looking at images on the internet. I always say to dream big dreams (thank you Sing), but I also want to set realistic expectations when it comes to your branding session. Don’t get me wrong, if you want it, I will do my VERY best to get you that shot, but it’s important to know what goes into that shot and to realize the things we can control and the things we can’t.
Factors that will impact your inspiration photos: