Are you a brand new business owner? Your business can 100% benefit from Chicago Personal Brand Photography! Ashley got in contact with me when she was just starting out her business! She knew that she wanted to pursue photography and for that, she needed to work on her brand. For our session, we really focused on getting her some evergreen photos. Making her images evergreen was key because she would be using them on her website and social media!
A quick note about evergreen content! Evergreen content means that these were images that Ashley could use no matter the season, occasion, or year! These are images that would last her a really long time and could easily be used for any number of topics! Think of evergreen content photos as the new & improved headshot of the creative world!
When I first spoke to Ashley during her consultation, there were a few words that kept popping up. When we chatted about her personal brand we kept coming back to: casual, warm, and organic. She really wanted to showcase to her clients that she wasn’t one of those stiff photographers that all of us older millennials (*ahem*) grew up with (if you know, you know!) She also wanted to show that family photos could be fun and messy! For that, we really wanted to showcase her personality and her fun side, while also keeping that sense of trust that families need to feel when hiring a photographer.
While we spent a little time capturing her working, most of the images we planned were centered around her everyday life so that she could make a connection with her clients! That’s what Chicago Personal Brand Photography is all about, working to create that instant connection with your clients! Ashely is a huge foodie, loves coffee, books, and her kids, so you’ll see those aspects comes across in her content.
We had so much fun with Ashley’s in-home Chicago Personal Brand Photography! If you want to check out more from Ashley’s session, you can see it here! Be sure to head on over and to Instagram and give Ashley some love! If you’re looking for a family photographer, she’s your girl for sure!